Alexander Bachmann
I am an entrepreneur, mentor, advisor and investor into startups
Short bio
I moved to Germany with my parents when I was 11 after being born in Kazakhstan to a German father and Ukrainian mother.
Aged 15 and just discovering Internet and online forums, I quickly became an active member in games and movie communities, where I met Maxim Volokhov (now head of the startup incubator at Mitgo). Having moderated quite a few forums, I discovered the power of social traffic and online advertising.
Then I launched my first website on free hosting and then borrowed $27 from Max Volokhov to buy dedicated hosting and a domain.
My first company – Binlayer – resulted in a significant revenue of 2 Mln Euros in 2009.
The development of my main project – Admitad Partner Network – began in August 2009 and the network has been launched in 2010.
Already in 2010, the first major clients appeared, and a year later, top German retailers Otto and Quelle joined. This marks the beginning of the e-commerce era for Admitad.
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In 2023, after years of growing the company and acquiring a few more businesses, I with my team took a decision to build a new parent company Mitgo unifying all Admitad entities, and taking ownership of all solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors.
I invest from Mitgo as well as my private fund in pre-seed and seed stage tech startups. Through my global connections and Mitgo’s exciting regional, legal and IT infrastructure, I have a lot of opportunities for consulting and scalability of knowledge sharing. You can reach out to me on Linkedin if you need smart money, mentoring, or advising for your startup.